IS BING BIG?

By D.E.Levine

Long trailing Google in the search engine arena, Microsoft has unveiled a new search site called Bing. This is an upgrade to Live Search and comes with numerous related services like Bing Travel, Bing Maps and Bing Cashback.

Will Bing challenge Google Search, which is the acknowledged leader in search engines with a multitude of related services?

Google has been adding enhancements and constantly adjusting things to make the Google search engine better than it is and better than any challenger. To date, Yahoo and others run behind Google.

Is Bing going to be a real competitor or simply follow in Google's wake?

Only time and use will tell. Analysts are looking at Bing with great anticipation, but since the unveiling most seem to feel that it isn't really as good or as trustworthy as Google.