JUMPING ON THE MICROBLOGGING BANDWAGON

By D.E.Levine

It's not just Ashton Kuscher who's microblogging nowadays.

During 2009 celebrity microblogging on Twitter and social networking sites was solidified as thousands of people started communicating about everything online.

While some people may be bored by knowing every action of the person whom they're following, other "followers" hang onto every word and character that's posted.

The U.S. government has been known to urge Twitter to delay a planned service outage so that tweets could continue from Iranians who were protesting the results of the national elections.

It's true that celebrities tweet, but ordinary people tweet too.

Now there are Tweeting or Twitter conferences. I attended a few where marketing and communication directors from both large and small businesses reported on how tweeting on a daily basis enhanced and improved their customer relationships and improved their revenues.

In several instances where companies were small, on a shoestring budget and didn't have any storefront, tweeting several times a day allowed the company to tell customers and potential customers where the mobile vans selling their wares could be found at particular times of the day.

There seems to be nothing that isn't tweetable, but remember, tweets are short and to the point.

Twitter and tweeting has become such a widespread universal phenomenon that there are suggestions of including and archiving tweets in the U.S. Library of Congress.